Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Achieving brand growth in a mindful and mindless world.
Using consumer “signals” to identify new Innovation Spaces.
Reassessing the eight motivators of purchase in the context of COVID-19.
Lessons learned on how HK consumers are coping with the Pandemic on a daily basis, through an in-depth Community research
Expectations are up significantly in nearly half of the 24 countries surveyed
Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
The role of beauty for women in China, Korea and Japan.
FinTech in 2020